Are We Living in the Spectrum?

Project Time 2024
Role Researcher
Topic Social Media
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Are We Living in the Spectrum? – Glitch in Diversity conducts a comparative analysis of TikTok and Douyin , examining how echo chamber effects influence aesthetic standards and emotional conformity on short‑video platforms. The study contrasts Douyin’s region-specific content uniformity with TikTok’s worldwide cultural variety, uncovering how algorithmic filtering reinforces beauty ideals while suppressing diverse viewpoints.

The research methodology employs video and comment data extraction for dataset compilation, keyword analysis to detect thematic patterns, and social network analysis to build echo chamber networks. Interactive D3.js visualizations present keyword co‑occurrence networks and sentiment distributions, measuring homophily and polarization to reveal platform-specific algorithmic behaviors.